easypaisa has once again demonstrated its prowess on the global stage with its groundbreaking “Audio Nikahnama” campaign securing significant recognition at the esteemed CLIO Awards. Standing out as the sole Pakistani brand to clinch accolades this year, easypaisa earned two bronze awards in the categories of “Specific Target Audience” and “Use of Platform/Native Integration” within the audio and digital/mobile mediums.
Established in 1959, the CLIO Awards are revered for their acknowledgment of excellence in advertising, heralding bold and innovative work that propels the industry forward while fostering connections within the creative community. Renowned as the world’s premier international advertising award, the event draws judgment from a panel of esteemed international advertisers.
Rifah Qadri, Head of Marketing & Communications at easypaisa, expressed profound pride in the recognition garnered by the “Audio Nikahnama” campaign on such a prestigious platform. She emphasized the campaign’s significance in exemplifying easypaisa’s commitment to driving meaningful impact and addressing societal issues through innovative tech-driven solutions. The campaign serves as a testament to the brand’s dedication to empowering women, enabling them to make informed decisions and attain financial independence.
The “Audio Nikahnama” initiative stands as a pioneering effort aimed at promoting awareness and understanding of the marriage contract. Leveraging technology, easypaisa endeavors to dismantle cultural barriers and empower women to take charge of their futures by making informed choices.
This triumph at the CLIO Awards follows easypaisa’s recent success at the Dubai Lynx Awards, where the “Audio Nikahnama” campaign secured three gold and two bronze awards, further underscoring its impactful contribution and ability to drive positive change.
With a growing base of over 40 million registered mobile accounts, easypaisa remains at the forefront of Pakistan’s digital financial services landscape, steadfast in its commitment to fostering financial inclusion and realizing a society where all individuals have access to financial empowerment through collaboration and technology.
